![]() The Bose development was conducted in combination with a clinical study with researchers at Northwestern University to test the Bose CustomTune technology. The design was optimized, conceptualized, developed, and tested solely to improve hearing and deliberately does not stream music or calls - avoiding the much discussed crossover that all sides of the industry are pursuing. That’s an amazing advancement the industry has been missing and nothing short of a breakthrough.”ĭetailing the effort, Bose explains in the announcement that the SoundControl Hearing Aids were developed internally by a team of Bose scientists, audiologists, and engineers. “The Bose Hear app lets owners set up and customize their SoundControl Hearing Aids from home - in less than an hour - to reconnect with the moments that matter. But the cost and complexity of treatment have become major barriers to getting help,” says Brian Maguire, category director of Bose Hear. “In the United States alone, approximately 48 million people suffer from some degree of hearing loss that interferes with their life. The SoundControl Hearing Aids are eligible for FSA and HSA reimbursement, and they will be sold directly from Bose for $849.95 - starting May 18 in five states: Massachusetts, Montana, North Carolina, South Carolina, and Texas - with nationwide availability to follow. As Bose states, the solution is available “at a fraction of the cost of most conventional hearing aids,” which normally would cost thousands of dollars. The Bose Hear app also offers dedicated support, and users can even schedule one-on-one video appointments with Bose Hear Product Experts to get personalized help and guidance - at no cost. To support the concept, the Bose SoundControl Hearing Aids come with a 90-day risk-free trial, and dedicated product support. And users can make setting adjustments themselves, in real-time and real-world environments, without assistance from a healthcare professional. The SoundControl hearing aids are supposed to be paired with the dedicated Bose Hear app (iOS and Android), where users can fit, program, and control their devices for “clinically proven, audiologist-quality results - without a doctor visit, hearing test, or prescription,” as Bose describes. Of course, there are differences in the approach. ![]() ![]() With the announcement of the new SoundControl Hearing Aids, as a direct-to-consumer hearing aid design, developed for adults with perceived mild to moderate hearing loss, Bose becomes the first consumer electronics company to directly defy the hearing aid companies in their backyard, by marketing a product that actually looks like a hearing-aid. ![]() ![]() On the other side of the equation, Nuheara and Alango (Wear & Hear) have proposed affordable hearing-assistance devices that fit the needs of a much larger percentage of the population with mild hearing loss. Since then, the audiology industry accelerated a convergence of traditional hearing aid devices with more widely accepted true wireless earbuds, introducing Bluetooth streaming and many of the hearing enhancement features of consumer products into actual medically prescribed (and tuned) devices. This was the first announcement of an hearing aid authorized for marketing by the FDA that enabled users to fit, program and control the hearing aid on their own, without assistance from a health care provider. In October 2018, the US Food and Drug Administration (FDA) allowed marketing of a new device, the Bose Hearing Aid, intended to amplify sounds for individuals 18 years or older with perceived mild to moderate hearing impairment (hearing loss). ![]()
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